How I Got Started:
I've been cooking professionally for some 40 years. I'm approaching retirement, so I began considering what I should do with myself. I never thought a veggie (especially vegan!) burger would be my calling until, one day, I did a young man a favor. I worked at a juvenile facility where young men reside while they do their time. This particular young man, who happened to be a vegetarian and didn't have access to decent food, often went out of his way to help with kitchen duties, never expecting anything in return. So out of appreciation, I decided to make him something that he could enjoy eating. Thus, my first veggie burger was born. Don't get me wrong — Will’s Amazing Vegan Burgers have come a very long way from that first one! Years and years of experimenting at home with flavors and ingredients have passed since I helped that young man, so the burger you have now is light years beyond that first one. But that simple act of giving opened the door to much more than I imagined. I'm proud of my product and hope it benefits your life as well.